This is the Griffen Mill design guide to designing websites for homeopaths, part of our website design guide series. Over the years, the individual designers within Griffen Mill have created websites for a huge number of homeopaths, via our key client WebHealer. As one of the therapies that are usually referred to as complementary, a homeopathy website must, in our opinion, convey a professional and health oriented identity, yet avoid coming across as too clinical. The designer must be mindful of the target audience and provide a warm and inviting appeal. This very often lends itself to the use of soft natural colours as opposed to bold and bright ones.

1. Typical design requirements for homeopathy websites
   
2. Choosing colour for homeopathy websites
   
3. Shape and related aesthetic decisions
   
4. Images and photographs for homeopathy websites

Although each homeopath will have their individual preferences in terms of style, colour palette and imagery, certain common traits appear often in homeopathy website design. Very often, unless the client is aiming to appeal more for corporate business, the colour palettes used will tend to warm and natural colours, such as gentle shades of greens, with purples or blues to complement, which are softer, more personal and inviting. When done well this will help evoke a sense of wellbeing and comfort.

When choosing the colour palette, the designer should be mindful of the images used and the tones used within them. To help with a harmonious colour scheme, the photographs used can involve a composition that includes the range of colours in the palette or ones that complement. Images that are specific to a homeopaths work are also important to include; showing the natural roots of the practice alongside a medical emphasis, e.g. Homeopathic Herbs and Essences.

Finally, shapewise a homeopathy website will tend to have more flow and organic curve than, say a counselling website. The designer should be mindful though that an image of professionalism is important as well as an image of warmth and the human touch.