Designing Websites for Alexander Technique Practitioners
This is the Griffen Mill design guide to designing websites for Alexander Technique practitioners, part of our website design guide
series. Over the years, the individual designers within Griffen Mill have created websites for many Alexander Technique practitioners, via our key client WebHealer
. As one of the therapies that are usually referred to as a complementary treatment, an Alexander Technique website must, in our opinion, convey a professional and health oriented identity, with a warm outlook and yet clinical leaning. The designer must be mindful of the target audience and convey a soft and inviting appeal. Colours tend towards more natural and muted tones with images that involve positive people or of treatments that are offered.
Typical design requirements for Alexander Technique websites
Although each Alexander Technique practitioner will have their individual preferences in terms of style, colour palette and imagery, certain common traits appear more often in Alexander Technique website design. Very often, the client is aiming at a professional and clinical appeal, using a calm colour palette that may complement natural tones, such as blue or green. When done well this will help evoke a sense of security and support. The Alexander Technique involves a proven set of principles to educate people on how to lower levels of muscular and mental tension during everyday activities. It is an open, easy and practical method to improve posture, performance and well-being. The website design of an Alexander Technique practitioner must emphasise these key features within its design elements to be effective to its visitors.
When choosing the colour palette, the designer should be mindful of the images used and the tones used within them, so often there will be natural tones to complement. To help with a harmonious colour scheme, the photographs used can involve a composition that includes the range of colours in the palette, or one that emphasises one natural colour that complements the overall scheme e.g. gentle hands.
Finally, shapewise an Alexander Technique website will tend to be more geometric or solid than, say a reflexology website. The designer should be mindful though that a human, inviting and welcoming appeal is important as well as a professional image.
Example Alexander Technique Websites
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With the recent launch of Active Images, PHD Interactive have added a great facility to their website editor that we recommend clients make use of. It aids navigation and provides us designers with a great tool to engage visitors and encourage them to take a look at what's on offer... ideally resulting in an enquiry, subscription or some form of action. The website editor includes some free 'call to action' graphics (such as the one opposite) and we're also enjoying making custom graphics for our clients. Get in touch if you'd like us to make something for you.
Recent Client Work
David made the whole process of upgrading my website to silver very easy to do. Since I have little technological ability he made the process easy to understand. The emails I received from him were prompt and courteous. I felt reassured that my business needs to promote my website were being handled in a professional manner. See full case study