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(Alexander Technique Website Design | Colour #01

Alexander Technique Website Design - Using Colour

Back to Alexander Technique Website Design Guide.

This is the Griffen Mill Design Guide to designing websites for Alexander Technique practitioners. This section focusses on the use of colour. Other parts of the guide focus on choosing images, and making appropriate content and copywriting decisions. Click to return to the main guide.


Colour for Alexander Technique Practitioners


As with any website and client, individual client preferences are paramount, however in our experience certain colour choices and palettes are more popular with Alexander Technique practitioners. These tend to be colours associated with a calm, inviting and neutral outlook, such as blue and turquoise. Rarely would we create an Alexander Technique website with vibrant colours such as pink and red, which may not create the right feel to its visitors. Alexander Technique websites are better suited to a more "medical" feel. Although, there is always a balance to be met when designing for practitioners, as the website aims to be professional and grounded, yet it is also vital to create a warm and inviting appeal, sensitive to the nature of the client's work.

Another factor that will of course influence colour is the image choice, and Alexander Technique websites are likely to include images that convey the nature of the practitioners work, including images of the technique in practice. It is key therefore to ensure your palette complements this.


Colour Palettes for Alexander Technique Websites


There are a number of tools online which are suitable for experimenting with and choosing colour palettes. Here are a few that we have used often for Alexander Technique websites. Different practitioners will have a leaning to different styles of palette, depending on whether they wish to present a more individual and vibrant look or something more low key and businesslike.


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Option 1: Smart Monochromatic

This scheme is based on a single colour tint, and uses only variations made by changing the saturation and brightness. An Alexander Technique practitioner may wish to use this scheme to maintain a consistent design, in-keeping with their logo or existing business literature. The use of lighter shades as a background tone along with darker headings will balance the design well. A more saturated blue used as an accent colour can complement a monochromatic design by highlighting certain elements well.


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Option 2: Cool Complement

This colour scheme uses an analogic model, which complements the primary colour with its adjacent colours set at either side on the colour wheel. By using a tone only 20 degrees from the primary colour, a natural and elegant cool complementing scheme is created. These calm and gentle colours are perfect for an Alexander Technique website as they create a safe and inviting appeal, whilst maintaining a professional and grounded outlook.


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Option 3:

This colour palette introduces a balanced complementing skin tone that will relate to images of people used within the website design. These brighter tones will add energy to an Alexander Technique website design when used to highlight and complement the primary colour, resulting in an uplifting and balanced overall look.


Example Alexander Technique Websites

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We've been thinking hard over the Summer about how we can help more PHD Interactive clients get access to high quality unique design without incurring the costs that tend to accompany bespoke design. There is our Silver Design service of course which is very popular and costs only 39 but PHD Interactive challenged us to come up with something else - something even better. And so we have. We are putting finishing touches now to our Silver Gallery service. The Silver Gallery is a collection of pre-made designs, each created by an experienced designer. Clients will be able to preview their PHD Interactive website using any of these designs and choose the one they like best. Each design will be unique so once it has been chosen and paid for, no one else can have it. The cost? All we can say for now is that you will like it.

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