Life Coaching Website Design - Shape and Aesthetics
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This is the Griffen Mill Design Guide to designing websites for life coaches. This section focusses on the use of shape and related aesthetic decisions. Other parts of the guide focus on choosing images, colour and making appropriate content and copywriting decisions. Click to return to the main guide.
Aesthetic choices for life coaches
In our experience life coaches have a preference for website designs that have a geometric, solid style or only subtle organic elements. Often a life coach will prefer a more angular look that complements a practice logo or a particular image they like. This might be diagonals or even something more boxy which can be better suited to a more corporate image. Life coaches may wish to offset a very clinical and hard edged design with a softer landscape or natural image that suits the colour scheme.
Below we have shown a few examples of designs we have created, with some commentary explaining the design rationale, which you may find useful in seeking inspiration for your own ideas.
Natural and Inviting
This first example of a life coaching website is based upon a seashore image that is framed smartly within the layout design. Gently curving corners to the frame take the edge off a predominantly geometric style. The colour scheme highlights the blue and turquoise tones found within the image along with earthy sandy colours to balance and bring the design together as a whole, an important element to achieve if the practitioner has no existing logo design. It can also be very beneficial to a life coaching website to include a positive image of the practitioner themselves. This gives potential clients visiting the site a visual point of contact and encouragement that the service may help them consider options for a more fulfilling life.
Soft and Subtle
Whilst maintaining a professional and grounded appeal is important, it is also vital to remember the nature of a life coach's work. That is to connect and be considerate to their client's needs. Having a soft and warm design may suit an individual who has a lone practice and would like to create an inviting and more personal appeal. The gentle green tones found within this example along with a subtle background pattern achieve a calm and inviting outlook to it's visitors.
Clean and Corporate
This design incorporates a professional, corporate look that emphasises the motivational approach to a life coach's work. The design is built around the life coach's simple logo design, creating a clear and professional outlook. Whilst the overall shape of this website is very linear, the dynamic shape of the logo within the header softens the design and injects a splash of colour into the page.