Designing Websites for Life Coaches
This is the Griffen Mill design guide to designing websites for life coaches, part of our website design guide
series. Over the years, the individual designers within Griffen Mill have created websites for a huge number of life coaches, via our key client WebHealer
. Life Coaching can be used in conjunction with psychotherapy services. A life coaching website must, in our opinion, convey a professional and health oriented identity, without coming across as too clinical. The designer must also be mindful of the target audience, which can affect preferred colour choices. In general, for life coaching websites, a cooler overall colour scheme along with natural brighter accent colours works well to create the right balance.
Typical design requirements for life coaching websites
Although each life coach will have their individual preferences in terms of style, colour palette and imagery, certain common traits appear more often in life coaching website design. Very often, the client is aiming at a professional, yet positive and encouraging appeal, using a cool colour palette that uses natural tones, such as blue or green. When done well this will help evoke a sense of motivation and well-being.
When choosing the colour palette, the designer should be mindful of the images used and the tones used within them, so often there will be natural tones to complement. To help with a harmonious colour scheme, the photographs used can involve a composition that includes the range of colours in the palette, or one that emphasises one natural colour that complements the overall scheme e.g. footprints in the sand.
Finally, shapewise a life coaching website will tend to be more geometric or solid than, say a reflexology website. The designer should be mindful though that a human, positive and welcoming appeal is important as well as a professional image.
Example Life Coaching Websites
On 8 March 2012 Sandra Marston relaunched their website www.SandraMarston.com after an A La Carte redesign by our designer Megan. The client was looking for a professional design, slightly understated, but with a preference for curves and organic flow. See full press release
If you'd like to speak to a Griffen Mill Pixel Factory designer, please go to our Contact Page for more information about how we work.
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We haven't set up our own Twitter account yet, so in the meantime why not take a look at what our strategic partner WebHealer is up to.
With the recent launch of Active Images, PHD Interactive have added a great facility to their website editor that we recommend clients make use of. It aids navigation and provides us designers with a great tool to engage visitors and encourage them to take a look at what's on offer... ideally resulting in an enquiry, subscription or some form of action. The website editor includes some free 'call to action' graphics (such as the one opposite) and we're also enjoying making custom graphics for our clients. Get in touch if you'd like us to make something for you.
Recent Client Work
Thanks very much, David, for all your hard work and input on my website Your time and attention to detail is valued and I am delighted with the final result! I would have no hesitation in recommending you to others who could similarly benefit from your expertise. Beverley E. See full case study