This is the Griffen Mill design guide to designing websites for life coaches, part of our website design guide series. Over the years, the individual designers within Griffen Mill have created websites for a huge number of life coaches, via our key client WebHealer. Life Coaching can be used in conjunction with psychotherapy services. A life coaching website must, in our opinion, convey a professional and health oriented identity, without coming across as too clinical. The designer must also be mindful of the target audience, which can affect preferred colour choices. In general, for life coaching websites, a cooler overall colour scheme along with natural brighter accent colours works well to create the right balance.

1. Typical design requirements for life coaching websites
   
2. Choosing colour for life coaching websites
   
3. Shape and related aesthetic decisions
   
4. Images and photographs for life coaching websites

Although each life coach will have their individual preferences in terms of style, colour palette and imagery, certain common traits appear more often in life coaching website design. Very often, the client is aiming at a professional, yet positive and encouraging appeal, using a cool colour palette that uses natural tones, such as blue or green. When done well this will help evoke a sense of motivation and well-being.

When choosing the colour palette, the designer should be mindful of the images used and the tones used within them, so often there will be natural tones to complement. To help with a harmonious colour scheme, the photographs used can involve a composition that includes the range of colours in the palette, or one that emphasises one natural colour that complements the overall scheme e.g. footprints in the sand.

Finally, shapewise a life coaching website will tend to be more geometric or solid than, say a reflexology website. The designer should be mindful though that a human, positive and welcoming appeal is important as well as a professional image.