Designing Websites for Osteopaths
This is the Griffen Mill design guide to designing websites for osteopaths, part of our website design guide
series. Over the years, the individual designers within Griffen Mill have created websites for many number of osteopaths, via our key client WebHealer
. As one of the major complementary health care professions, an osteopathy website must, in our opinion, convey a professional and health oriented identity, with a warm outlook and yet clinical leaning. The designer must be mindful of the target audience and convey a soft and inviting appeal. Colours tend towards more natural and muted tones with images that involve positive people or of treatments that are offered.
Typical design requirements for osteopathy websites
Osteopathy is an alternative healthcare treatment, that often takes on a more medical appeal within the website design. An Osteopath physician uses a range of techniques emphasising on the structural integrity of the body, there are also osteopaths that specialise in cranial osteopathy, or osteopathy for babies and young children. This is a very hands on body therapy, whereby an osteopaths website design will aim to emphasise a safe and effective practice by use of a calm and professional outlook. This can be achieved by using a cool colour palette that uses natural tones, such as blues or greens. When done well this will help evoke a sense of security and comfort.
When choosing the colour palette, the designer should be mindful of the images used and the tones used within them, so often there will be natural tones to complement. To help with a harmonious colour scheme, the photographs used can involve a composition that includes the range of colours in the palette, or one that emphasises one natural colour that complements the overall scheme. The images used within an osteopathy website will include those of treatments taking place, images that show the hand-on approach can be clear and effective at explaining their work. e.g. Back Treatment.
Finally, shapewise an osteopathy website will tend to be more geometric or solid than, say a reflexology website. The designer should be mindful though that a human, inviting and welcoming appeal is important as well as a professional image.
Example Osteopathy Websites
Here are some examples of osteopathy websites. Some have been created as bespoke designs by members of the Griffen Mill team, whilst others are built on a generic design which we created.
On 8 October 2010 Margaret Gul Osteopathy relaunched their website www.southmanchesterosteopath.co.uk after an A La Carte redesign by our designer Paul. The client was open to considering a variety of look and styling, but with a preference for curves and organic flow. See full press release
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We haven't set up our own Twitter account yet, so in the meantime why not take a look at what our strategic partner WebHealer is up to.
With the recent launch of Active Images, PHD Interactive have added a great facility to their website editor that we recommend clients make use of. It aids navigation and provides us designers with a great tool to engage visitors and encourage them to take a look at what's on offer... ideally resulting in an enquiry, subscription or some form of action. The website editor includes some free 'call to action' graphics (such as the one opposite) and we're also enjoying making custom graphics for our clients. Get in touch if you'd like us to make something for you.
Recent Client Work
David made the whole process of upgrading my website to silver very easy to do. Since I have little technological ability he made the process easy to understand. The emails I received from him were prompt and courteous. I felt reassured that my business needs to promote my website were being handled in a professional manner. See full case study