Designing Websites for Natural Health Clinics
This is the Griffen Mill design guide to designing websites for Natural Health Clinics, part of our website design guide series. Over the years, the individual designers within Griffen Mill have created websites for a great many natural health clinics, via our key client WebHealer. In our opinion a Natural Health Clinics website design must convey a positive, professional and health orientated appeal. Each health clinic should have a design that complements the range of therapies that they offer, so each clinic will have a design specific to them. Although we have found that there are some design elements that are common to many Natural Health Clinics website designs.
This guide, like most in this series, has the following key sections.
- Typical design requirements for Natural Health Clinic websites
- Choosing colour for Natural Health Clinic websites
- Shape and related aesthetic decisions
- Images and photographs for Natural Health Clinic websites
This guide continues with section one, and you may use the above links to read more about later sections, which will go into more detail. In each case, the approach used to communicate our ideas leans towards examples,
Typical design requirements for Natural Health Clinic websites
Natural health clinics typically offer a range of therapies, spanning talking based therapies such as counselling or psychotherapy, as well as body therapies such as reflexology or osteopathy, and maybe also some beauty therapies. For this reason, the clinic will be looking to achieve a balance between a clinical and professional image as opposed to a softer more natural image which might be more in keeping with holistic therapies. In practice, the clinic is likely to be fairly clear on its ethos and perspective on natural health, and this will drive the styling and design decisions made by the designer. On occasion though, the design process may tease out some ambiguities on the part of the clinic, and the design process can aid clarification of these matters which in turn should be reflected in all other areas of branding and marketing.
When choosing the colour palette, the designer should be mindful of the images used and the tones used within them. To help with a harmonious colour scheme, the photographs used can involve a composition that includes the range of colours in the palette or ones that complement. Natural Health Clinics often use images of clean and inviting practice rooms or of people, to which treatments are taking place. It is important for a positive subject to be chosen. e.g. calm and uplifting lady.
Finally, shapewise a natural health clinic website will tend to have gentle flowing edges, as opposed to the geometric layouts commonly used within counselling website designs. The designer should be mindful though that a human, inviting and welcoming appeal is important as well as a professional image.