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(Natural Health Clinic Website Design | Designing websites for clinics #01

Designing Websites for Natural Health Clinics

This is the Griffen Mill design guide to designing websites for Natural Health Clinics, part of our website design guide series. Over the years, the individual designers within Griffen Mill have created websites for a great many natural health clinics, via our key client WebHealer. In our opinion a Natural Health Clinics website design must convey a positive, professional and health orientated appeal. Each health clinic should have a design that complements the range of therapies that they offer, so each clinic will have a design specific to them. Although we have found that there are some design elements that are common to many Natural Health Clinics website designs.


Guide Structure


This guide, like most in this series, has the following key sections.

  1. Typical design requirements for Natural Health Clinic websites
  2. Choosing colour for Natural Health Clinic websites
  3. Shape and related aesthetic decisions
  4. Images and photographs for Natural Health Clinic websites

This guide continues with section one, and you may use the above links to read more about later sections, which will go into more detail. In each case, the approach used to communicate our ideas leans towards examples,


(Natural Health Clinic Website Design | Designing websites for clinics #02

Typical design requirements for Natural Health Clinic websites

Natural health clinics typically offer a range of therapies, spanning talking based therapies such as counselling or psychotherapy, as well as body therapies such as reflexology or osteopathy, and maybe also some beauty therapies. For this reason, the clinic will be looking to achieve a balance between a clinical and professional image as opposed to a softer more natural image which might be more in keeping with holistic therapies. In practice, the clinic is likely to be fairly clear on its ethos and perspective on natural health, and this will drive the styling and design decisions made by the designer. On occasion though, the design process may tease out some ambiguities on the part of the clinic, and the design process can aid clarification of these matters which in turn should be reflected in all other areas of branding and marketing.

When choosing the colour palette, the designer should be mindful of the images used and the tones used within them. To help with a harmonious colour scheme, the photographs used can involve a composition that includes the range of colours in the palette or ones that complement. Natural Health Clinics often use images of clean and inviting practice rooms or of people, to which treatments are taking place. It is important for a positive subject to be chosen. e.g. calm and uplifting lady.

Finally, shapewise a natural health clinic website will tend to have gentle flowing edges, as opposed to the geometric layouts commonly used within counselling website designs. The designer should be mindful though that a human, inviting and welcoming appeal is important as well as a professional image.


Example Natural Health Clinic Websites


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We haven't set up our own Twitter account yet, so in the meantime why not take a look at what our strategic partner WebHealer is up to.

New Stuff

With the recent launch of Active Images, PHD Interactive have added a great facility to their website editor that we recommend clients make use of. It aids navigation and provides us designers with a great tool to engage visitors and encourage them to take a look at what's on offer... ideally resulting in an enquiry, subscription or some form of action. The website editor includes some free 'call to action' graphics (such as the one opposite) and we're also enjoying making custom graphics for our clients. Get in touch if you'd like us to make something for you.

Recent Client Work

Site: www.annabelrichcounselling.co.uk
“David made the whole process of upgrading my website to silver very easy to do. Since I have little technological ability he made the process easy to understand. The emails I received from him were prompt and courteous. I felt reassured that my business needs to promote my website were being handled in a professional manner. ” See full case study