Designing Websites for Acupuncturists
This is the Griffen Mill design guide to designing websites for acupuncturists, part of our website design guide
series. Over the years, the individual designers within Griffen Mill have created websites for a huge number of acupuncturists, via our key client WebHealer
. As one of the therapies that are usually referred to as complementary, an acupuncture website must, in our opinion, convey a professional and health oriented identity, yet avoid coming across as too clinical. The designer must be mindful of the target audience and convey a soft and inviting appeal. This can affect preferred colour choices, and very often warm colours are balanced delicately with cooler ones.
Typical design requirements for acupuncture websites
Although each acupuncturist will have their individual preferences in terms of style, colour palette and imagery, certain common traits appear often in acupuncture website design. Very often, unless the client is aiming to appeal more for corporate business, the colour palettes used will tend to gentle natural colours, such as turquoise or teal, which are softer, more personal and inviting. When done well this will help evoke a sense of wellbeing and comfort.
When choosing the colour palette, the designer should be mindful of the images used and the tones used within them, so often there will natural tones to complement images of plants and nature, or reds and maroons to complement images relating to the history of this ancient practice. To help with a harmonious colour scheme, the photographs used can involve a composition that includes the range of colours in the palette. A variety of images can be used, including those that show the scientific background of the practice, e.g. Acupuncture Model.
Finally, shapewise an acupuncture website will tend to have more flow and organic curve than, say a counselling website. The designer should be mindful though that an image of professionalism is important as well as an image of just warmth and the human touch.
Example Acupuncture Websites
On 6 March 2012 Mina Haeri Acupuncture relaunched their website www.minahaeriacupuncture.co.uk after an A La Carte redesign by our designer Megan. The client was looking for a professional design, slightly understated, but with a preference for curves and organic flow. See full press release
On 15 June 2010 Kyoko Durnall Acupuncture relaunched their website www.tcmacupunctureclinic.co.uk after an A La Carte redesign by our designer Amanda. The client was looking for a professional design, slightly understated, but with a preference for curves and organic flow. See full press release
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We haven't set up our own Twitter account yet, so in the meantime why not take a look at what our strategic partner WebHealer is up to.
With the recent launch of Active Images, PHD Interactive have added a great facility to their website editor that we recommend clients make use of. It aids navigation and provides us designers with a great tool to engage visitors and encourage them to take a look at what's on offer... ideally resulting in an enquiry, subscription or some form of action. The website editor includes some free 'call to action' graphics (such as the one opposite) and we're also enjoying making custom graphics for our clients. Get in touch if you'd like us to make something for you.
Recent Client Work
Thanks very much, David, for all your hard work and input on my website Your time and attention to detail is valued and I am delighted with the final result! I would have no hesitation in recommending you to others who could similarly benefit from your expertise. Beverley E. See full case study