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(Acupuncture Website Design | Designing Websites for Acupuncturists #01

Designing Websites for Acupuncturists

This is the Griffen Mill design guide to designing websites for acupuncturists, part of our website design guide series. Over the years, the individual designers within Griffen Mill have created websites for a huge number of acupuncturists, via our key client WebHealer. As one of the therapies that are usually referred to as complementary, an acupuncture website must, in our opinion, convey a professional and health oriented identity, yet avoid coming across as too clinical. The designer must be mindful of the target audience and convey a soft and inviting appeal. This can affect preferred colour choices, and very often warm colours are balanced delicately with cooler ones.

Guide Structure

This guide, like most in this series, has the following key sections.

  1. Typical design requirements for acupuncture websites
  2. Choosing colour for acupuncture websites
  3. Shape and related aesthetic decisions
  4. Images and photographs for acupuncture websites

This guide continues with section one, and you may use the above links to read more about later sections, which will go into more detail. In each case, the approach used to communicate our ideas leans towards examples, such as examples of images useful for an acupuncture website or palettes that often appeal to acupuncturists.

(Acupuncture Website Design | Designing Websites for Acupuncturists #02

Typical design requirements for acupuncture websites

Although each acupuncturist will have their individual preferences in terms of style, colour palette and imagery, certain common traits appear often in acupuncture website design. Very often, unless the client is aiming to appeal more for corporate business, the colour palettes used will tend to gentle natural colours, such as turquoise or teal, which are softer, more personal and inviting. When done well this will help evoke a sense of wellbeing and comfort.

When choosing the colour palette, the designer should be mindful of the images used and the tones used within them, so often there will natural tones to complement images of plants and nature, or reds and maroons to complement images relating to the history of this ancient practice. To help with a harmonious colour scheme, the photographs used can involve a composition that includes the range of colours in the palette. A variety of images can be used, including those that show the scientific background of the practice, e.g. Acupuncture Model.

Finally, shapewise an acupuncture website will tend to have more flow and organic curve than, say a counselling website. The designer should be mindful though that an image of professionalism is important as well as an image of just warmth and the human touch.

Example Acupuncture Websites

On 6 March 2012 Mina Haeri Acupuncture relaunched their website after an A La Carte redesign by our designer Megan. The client was looking for a professional design, slightly understated, but with a preference for curves and organic flow. See full press release
On 15 June 2010 Kyoko Durnall Acupuncture relaunched their website after an A La Carte redesign by our designer Amanda. The client was looking for a professional design, slightly understated, but with a preference for curves and organic flow. See full press release

Contact Us

If you'd like to speak to a Griffen Mill Pixel Factory designer, please go to our Contact Page for more information about how we work.

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We haven't set up our own Twitter account yet, so in the meantime why not take a look at what our strategic partner WebHealer is up to.

New Stuff

We've been thinking hard over the Summer about how we can help more PHD Interactive clients get access to high quality unique design without incurring the costs that tend to accompany bespoke design. There is our Silver Design service of course which is very popular and costs only 39 but PHD Interactive challenged us to come up with something else - something even better!

And so we have. We are putting finishing touches now to our Silver Gallery service. The Silver Gallery is a collection of pre-made designs, each created by an experienced designer. Clients will be able to preview their PHD Interactive website using any of these designs and choose the one they like best. Each design will be unique so once it has been chosen and paid for, no one else can have it. The cost? All we can say for now is that you will like it.

Recent Client Work

“I felt from his response to my very first email that David understood my vision with regard to the upgrade of my website. He promptly provided comprehensive information on choice of images and the colour theme. My much improved website went live within a few days. David is extremely professional in his approach and I am happy to recommend David’s services without hesitation. I love the new look of my website!” See full case study