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Bespoke Design Case Study for Counselling Client

Shoreditch and City Therapy

On January 18, 2017 we completed a bespoke design project for this counselling client.

About the Client

Francis Atkinson is a senior BACP accredited counsellor and psychotherapist with 25 years of experience. He's also experienced in supervising other counsellors and psychotherapists and has worked in private practice, the education sector, and for charitable organisations.

Summary of Client Requirement

Francis opted for a new Silver "Super Hero" design for his website, which usually features just one full-width "Hero" image at the top of the website. But as he really liked 2 different images of the London City skyline, the 2 images were therefore used alternating on his different website pages.

Design Considerations

To make sure that the "Hero" images had the same depth on the screen, and so that the website contents didn't jump up and down from one page to the next, the images were cropped accurately and identically to fit the header area precisely. The images also have quite different colours present, and so for the general website colours for example the background, I chose neutral blues and greys, so as not to clash with the image colours. This also allows the images to stand out well and really make an impact.

Client Testimonial

""David has helped me enormously in being able to choose and create a new design for my website. He was patient and informative. I am very happy with his help and I am very happy with the design. it looks great. Many thanks David. Francis""


Primary areas of focus: Liverpool Street, Shoreditch, East London and City of London

Designer: David Law.

Project completed: January 18, 2017
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With the recent launch of Active Images, PHD Interactive have added a great facility to their website editor that we recommend clients make use of. It aids navigation and provides us designers with a great tool to engage visitors and encourage them to take a look at what's on offer... ideally resulting in an enquiry, subscription or some form of action. The website editor includes some free 'call to action' graphics (such as the one opposite) and we're also enjoying making custom graphics for our clients. Get in touch if you'd like us to make something for you.

Recent Client Work

“David made the whole process of upgrading my website to silver very easy to do. Since I have little technological ability he made the process easy to understand. The emails I received from him were prompt and courteous. I felt reassured that my business needs to promote my website were being handled in a professional manner. ” See full case study