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Bespoke Design Case Study for Complementary Therapy Client

Gill Marshall

On May 14, 2015 we completed a bespoke design project for this complementary therapy client.

About the Client

Gill Marshall is a Homeopath based in Forest Row near East Grinstead and Crawley in East Sussex. She has over 15 years of experience and works with patients of any age.

Summary of Client Requirement

Gill had a logo that she wanted to use in the heading area of her website. It had a clear graphic, some text and used 2 colours.

Design Considerations

Gill’s logo included text and as search engines cannot read text in images, I needed to check with Gill if she would be happy for the text to be removed and be placed into the heading area. This way she could benefit from having her logo graphic and would not lose any optimisation boost.

Client Testimonial

"I had been aware that my website was beginning to look a little old-fashioned, despite updating it over the last couple of years to include my practice logo and to make it mobile friendly. The logo on white design option enabled me to retain these features but give it a much more modern feel. In my opinion, this is much more than an aesthetic benefit – it also conveys the impression of a vibrant therapist who keeps up to date. Becky handled this redesign professionally, responding promptly to my requests for amendments during the process and also offering advice, such as how to make the heading work best for search engine optimisation. The design process was simple for me and I am very pleased with the resulting site."


Primary areas of focus: Forest Row, East Grinstead, Crawley, Tunbridge Wells, Haywards Heath East Sussex.

Designer: Becca Lister.

Project completed: May 14, 2015
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With the recent launch of Active Images, PHD Interactive have added a great facility to their website editor that we recommend clients make use of. It aids navigation and provides us designers with a great tool to engage visitors and encourage them to take a look at what's on offer... ideally resulting in an enquiry, subscription or some form of action. The website editor includes some free 'call to action' graphics (such as the one opposite) and we're also enjoying making custom graphics for our clients. Get in touch if you'd like us to make something for you.

Recent Client Work

“David made the whole process of upgrading my website to silver very easy to do. Since I have little technological ability he made the process easy to understand. The emails I received from him were prompt and courteous. I felt reassured that my business needs to promote my website were being handled in a professional manner. ” See full case study