Bespoke Design Case Study for Complementary Therapy Client

The Ki Clinic

On April 17, 2013 we completed a bespoke design project for this complementary therapy client of WebHealer

About the Client

The Ki Clinic is based in Chorley in Lancashire and provides a range of holistic therapies - with a special focus on Colonic Irrigation and Allergy Testing - for the surrounding areas of Wigan, Preston and Manchester. The Ki Clinic is one of WebHealer's oldest clients, having had a website with them since 2005.

Summary of Client Requirement

Mark Costar from The Ki Clinic contacted me to help develop a new bespoke design for his practice website, based on one he had already developed with another designer but that had not been formatted to work on a WebHealer website. The idea was to emphasise health and vitality through the use of a bright, active colour scheme and images across all the pages, along with embedded video and other social media functionality to help make it a more active resource to potential clients. Mark was also concerned that his website had become fragmented-feeling over the years and was looking for a new method of styling that could pull the large amount of content he had on each page into a more easily readable structure.

Design Considerations

Mark had already developed most of The Ki Clinic website's content over the years he had been administering the site, though this had now become quite complex including YouTube videos and social media buttons that didn't necessarily follow a common format across all the pages. While the new design for the website was mostly ready before we started working together, I had to adapt a number of aspects of its functionality and layout to ensure the ability to add content to pages or the search engine optimisation of the site wasn't compromised by this new design. Following this the work became more a matter of making sure the styling for the website was clear and easily broke the information on each page down into hierarchical sections. Once we had this 'system' in place it could be applied in the same way to all pages of the site. At this point we also worked on the pictures used on the website, making sure that they were all of a similar size and followed a comparable method of being arranged on the pages. The final step was to ensure that the links and social media buttons on the site worked, and to make sure that Mark was confident in moving forward with the new styling we had applied, so he could continue to edit his pages once we were finished. Unlike many bespoke designs this project was much more concerned about the content of each page and its styling, so it was important that Mark felt secure in taking on this role.

Client Testimonial

"I asked WebHealer a website company who had been managing our websites to recommend a good designer as we needed to upgrade our current website www.thekiclinic.co.uk. James Morrison was recommended; we initially had a discussion on style and design layout and I explained what overall feel and texture I wanted from the site. James came up with an excellent solution, an amazing design and colour graphics. Nothing was a trouble for James, he implemented changes as requested, suggested new ideas all executed with ease and a heap of good will; he was friendly, professional and easy to communicate with. I would recommend James to any client who wanted a friendly, approachable designer to design them a modern updated bespoke website."

Website: www.thekiclinic.co.uk

Primary areas of focus: The Ki Clinic is based in Chorley Lancashire, and is easily accessible from Wigan, Preston, Manchester and surrounding areas

Designer: James Morrison of Blue Squash, introduced by WebHealer

Project completed: April 17, 2013