Is Your Font Safe For The Web?When designing a website and choosing a typeface it is important to know what you are seeing might not be exactly what someone on another browser will be seeing. This is because browsers handle web pages in different ways and people have different operating systems and programs installed. We need to be confident in the knowledge that your chosen font will be easy to read and displayed to fit in with the style of the website.
Safe for Web FontsThe most important piece of information to remember when choosing a font to use on the web is that not every computer will have the same fonts installed. I'm not just talking about an obscure font that you have installed for a specific project. Macs and Windows PC's have different font's installed from new and some Windows fonts just don't exist on a Mac. Also one of the main reasons font's differ is down to people having programs such as Microsoft Office installed which comes with a bundle of new fonts... again some people won't have Office so we need to be careful in our decisions as designers for the web.
Why not just use Graphics?
We could create text graphics for our website however having the text within a graphic means it won't be visible to search engines which defeat the most common reason everyone has a website which is to get found and share information.
That being said graphics can make up a very important part of the visual experience for clients and if they have a custom font that is used for their logo then it needs to be used. The main message is to make sure you don't rely on text within graphics.
Safe for Web Fonts using CSS
There are quite a few websites that offer advice on safe to use fonts and they usually show percentages of the likely hood that it will be installed on a PC or Mac such as this article: 8 Fonts you probably don't use
. This information is indeed useful however; we can go one step further and be extra safe using font stacks.
What is a Font Stack?
Font Stacks are common in CSS and are a vital way of making sure the users experience is as close to your desired style as possible. Font stacking allows you to set fonts with a failsafe if your desired font is not available on that persons computer.
A common stack can be like the example below:
Arial, “Helvetica Neue”, Helvetica, sans-serif
We start off with the font we'd like to be shown and then we make arrangements for fonts to fall back on. As you can see this stack ends on a sans-serif font. This is the safest way as if the person didn't have the previous Arial, Helvetica Neue or Helvetica installed then their computer will still choose a font that represents your original style rather than a serif font that wouldn't match so well.
The website below has further information on font stacks and percentages:CSS Safe for Web Font Stacks
Google Web Font
A relatively new way of safely using custom fonts has been introduced by Google. You can reference a font in your CSS that is hosted online by Google and has been created especially to display on websites.
The original method of this technique was called "Cufon" however using the Cufon process meant you had to follow a few more technical steps and have access to the font you wanted on your computer so that you could upload it via their system and create the necessary files.
The way Google has created and simplified this technique is excellent. Another advantage with using Googles system as opposed to any other is that it shows you the expected additional load on a page and makes recommendations on the amount of custom fonts that should be used... not to mention you know Google are going to be around for the long haul.Google Web Fonts - Safe for Web
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We haven't set up our own Twitter account yet, so in the meantime why not take a look at what our strategic partner WebHealer is up to.
It is now 2 years since we created the social media and mobile friendly design platform Social colourMAX for clients of PHD Interactive. It can look great in its standard form, but we've really been enjoying pushing the boundaries of the design for customers choosing our bespoke ("Gold") redesign service. Lots of small technical improvements over the last 2 years have made some lovely design possible, such as this example for therapist Marie Fleming. Marie was delighted with the design as were we. See www.lifewithpassion.co.uk
Recent Client Work
WebHealer have managed my website for the past 8 years. I was introduced to bespoke designs a while back but due to a busy counselling and supervision practise I held back. In hindsight I wish I hadn't because when I did finally make the call to James to modernize my site the service he provided was welcoming, quick and very effective. In no time at all my thinking for a fresh new design was out there for all new potential clients to view. The changes have initiated many new enquiries which has enabled me to pay for the work already. I would not hesitate to come back in the future, so thanks James its been pleasure to work with you. See full case study