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What Makes Good Design? - Core Design Principles

What makes a good design and why do we see what we do? An interesting question and one that can show us how deep rooted good design decisions are and how they have evolved with us over thousands of years to form core design principles.

We can also remind ourselves of these good core design principles with the rules and terminology that currently exist allowing us to explain our decisions better and also help us focus in any of our web design projects.


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Good Design - Designing for the Mind

Designing for the Mind is an excellent article written by Franciso Inchauste. It is one of the most thought provoking and visually stimulating design articles I have read on the internet in 2011.

“There is a real power that comes from being able to identify and speak to what makes your design meaningful.”

What is the point in creating a design if you can’t talk about it or if you don’t know why it’s a good design? Please check out the link to the designing for the mind article below – It’s priceless and revealing.

Good Design - Designing for the Mind Article




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Good Design - Font Size Article

16 Pixels “for body copy. Anything less is a costly mistake”

I love this design article and I have to admit I’m guilty of using smaller text on website designs..(infact the keen designers will have already noticed what your reading is far smaller than 16px).

I hadn’t quite appreciated how easy the article was to read until I got to the end and read the smaller font.

The article poses some questions mainly should large font be used on websites and does this equate to good design? The author’s points are indeed valid but reading the comments below the article also gives you a feel for the controversy that has been caused amongst other web designers.

The article along with the comments makes for a well-rounded discussion on what makes good design for the web with the emphasis on readability and font size.

Good Design - Font Size Article




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Good Design - The Principles

Starting with the basics… It’s worth looking at the fundamentals to see the rules and patterns that exist to help base our creativity as designers. You might already be following certain rules unbeknown to yourself however being able to acknowledge these as a designer and know why it works will inevitably make for a better design. As the well-known saying goes.. “know the rules before you break them”.

Good design isn’t about luck...being able to define what makes a good design is crucial in your job as a web designer.

If you’d like to find about Balance, Rhythm, Proportion, Dominance, Unity and more design principles then click the link below:

Good Design - Principles Article
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New Stuff

We've been thinking hard over the Summer about how we can help more PHD Interactive clients get access to high quality unique design without incurring the costs that tend to accompany bespoke design. There is our Silver Design service of course which is very popular and costs only 39 but PHD Interactive challenged us to come up with something else - something even better!

And so we have. We are putting finishing touches now to our Silver Gallery service. The Silver Gallery is a collection of pre-made designs, each created by an experienced designer. Clients will be able to preview their PHD Interactive website using any of these designs and choose the one they like best. Each design will be unique so once it has been chosen and paid for, no one else can have it. The cost? All we can say for now is that you will like it.

Recent Client Work

Site: www.bethnalgreencounselling.com
“I am very happy with how the design and logo has turned out. I appreciate your help in all this and am happy to endorse the work you have done in the context of a Testimonial. I look forward to receiving more enquiries with regard to my Counselling Services, and would certainly recommend you as someone to help with this. ” See full case study