Alexander Technique Website Design - Using Colour
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This is the Griffen Mill Design Guide to designing websites for Alexander Technique practitioners. This section focusses on the use of colour. Other parts of the guide focus on choosing images, and making appropriate content and copywriting decisions. Click to return to the main guide
Colour for Alexander Technique Practitioners
As with any website and client, individual client preferences are paramount, however in our experience certain colour choices and palettes are more popular with Alexander Technique practitioners. These tend to be colours associated with a calm, inviting and neutral outlook, such as blue and turquoise. Rarely would we create an Alexander Technique website with vibrant colours such as pink and red, which may not create the right feel to its visitors. Alexander Technique websites are better suited to a more "medical" feel. Although, there is always a balance to be met when designing for practitioners, as the website aims to be professional and grounded, yet it is also vital to create a warm and inviting appeal, sensitive to the nature of the client's work.
Another factor that will of course influence colour is the image choice, and Alexander Technique websites are likely to include images that convey the nature of the practitioners work, including images of the technique in practice. It is key therefore to ensure your palette complements this.
Colour Palettes for Alexander Technique Websites
There are a number of tools online which are suitable for experimenting with and choosing colour palettes. Here are a few that we have used often for Alexander Technique websites. Different practitioners will have a leaning to different styles of palette, depending on whether they wish to present a more individual and vibrant look or something more low key and businesslike.
Option 1: Smart Monochromatic
This scheme is based on a single colour tint, and uses only variations made by changing the saturation and brightness. An Alexander Technique practitioner may wish to use this scheme to maintain a consistent design, in-keeping with their logo or existing business literature. The use of lighter shades as a background tone along with darker headings will balance the design well. A more saturated blue used as an accent colour can complement a monochromatic design by highlighting certain elements well.
Option 2: Cool Complement
This colour scheme uses an analogic model, which complements the primary colour with its adjacent colours set at either side on the colour wheel. By using a tone only 20 degrees from the primary colour, a natural and elegant cool complementing scheme is created. These calm and gentle colours are perfect for an Alexander Technique website as they create a safe and inviting appeal, whilst maintaining a professional and grounded outlook.
This colour palette introduces a balanced complementing skin tone that will relate to images of people used within the website design. These brighter tones will add energy to an Alexander Technique website design when used to highlight and complement the primary colour, resulting in an uplifting and balanced overall look.
Example Alexander Technique Websites
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With the recent launch of Active Images, PHD Interactive have added a great facility to their website editor that we recommend clients make use of. It aids navigation and provides us designers with a great tool to engage visitors and encourage them to take a look at what's on offer... ideally resulting in an enquiry, subscription or some form of action. The website editor includes some free 'call to action' graphics (such as the one opposite) and we're also enjoying making custom graphics for our clients. Get in touch if you'd like us to make something for you.
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Thanks very much, David, for all your hard work and input on my website Your time and attention to detail is valued and I am delighted with the final result! I would have no hesitation in recommending you to others who could similarly benefit from your expertise. Beverley E. See full case study