Yoga Website Design - Photographs and Images
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This is the Griffen Mill Design Guide to designing websites for yoga practitioners. This section focusses on the use of photographs as well as images such as diagrams or illustrations. Other parts of the guide focus on colour, shape and aesthetic designs and making appropriate content and copywriting decisions. Click to return to the main guide
Images and Photographs for Yoga Practitioners
In most cases, a yoga practitioner will wish to convey a professional and inviting impression with their website. They will also be looking to emphasise a human touch and give a reassurance that they can bring the client a sense of well being. Depending on the client, some yoga practitioners will wish to convey the physical side of the practice, using photographs of classes taking place or of different yoga positions, while others will take a more spiritual leaning, with images of nature or of those relating to the history of the practice.
Sourcing Images for a Yoga Website
You can take them yourself, but these days online image libraries are a fantastic resource of high quality, low cost and immense choice. In fact there are so many images online, that it is useful to experiment with keywords to find just what you are looking for.
The obvious starting point for an image for a yoga website is to search for yoga, or Hatha yoga. However depending on how the photographer has tagged their image, it may not find everything that you may be looking for. Try searching for body or postures perhaps. The other approach you can take is to type in mood keywords such as relaxing, as the emotional content of the website is all important. Once you have found an image that is close to what you are looking for, there may also be an option to 'see more like this', which will show you similar images that might just hit the mark.
A short list of words you might try for a yoga website may include: Hatha yoga, revitalise, meditation, health, strength, healing, calm, holistic, reflex, balance, well-being, relaxing, stretch.
We often use Shutterstock for images for yoga websites, as we find they have a good range of high quality photographs.
Example Images for Yoga
Finally, we have included below a number of typical images we might use with a yoga website. These images are not intended for you to copy and reuse, in fact there are likely to be copyright problems with you doing that. However we have included commentary on how we feel these images suit a yoga website, so that you can take inspiration from them and find your own individual images.
Lady upon her Yoga Mat
This image shows to the visitors of a yoga website that the practice can be beneficial at any age, with a form of practice to suit the client.
This is a classic yoga website image. It shows a lady stretching upon her yoga mat. The image works well to display the nature of a yoga practitioners work. This image contains a range of mauve and skin tones, which must only be used within a website design of a similar colour palette for it to work harmoniously.
Clearing the Mind
Not all images used within yoga website designs are of people practising yoga postures. It can be very beneficial to use images that display the mental benefits of practising yoga. This image shows how breathing techniques are involved alongside clearing the mind of passing thoughts.
Natural subjects can emphasise a calming and relaxing appeal to the design. When choosing these natural images, it is important to think about the overall colour scheme, ensuring a complementing primary colour within the image will fit in well with the rest of the design.
Example Yoga Websites
Simon Rowe of Oriental Yoga has chosen WebHealer’s mobile friendly Social ColourMAX design for his website. He's found a selection of appropriate images to give the website a good visual impact, together with a suitable "stretching" feature image which appears on every page. He has used various society logos, which work in tandem with his wording to reassure website visitors of his experience. He's also chosen a muted and subtle colour scheme of blues and greens which provide a calming and unobtrusive background for his website words and these images to sit against. Observations and comments were made on June 8th, 2016 - the website may have been updated since then. www.orientalyoga.co.uk
Alison Belsom of Sunfish Yoga and Therapy has applied one of WebHealer’s standard designs for her website. She has chosen a theme of soft and natural greens with a nature based feature image which is echoed with similar nature based images of her own on some of the inner pages. It is best to try to maintain a common visual language throughout the website, when adding images and choosing your colour scheme as this helps to give off a sense of balance and consistency. Even though every image might not be of trees or water the object of the picture might be in a natural setting. Observations and comments were made on April 4th, 2016 - the website may have been updated since then. www.sunfishyogaandtherapy.co.uk
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