Natural Health Clinic Website Design - Photographs and Images
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This is the Griffen Mill Design Guide to designing websites for natural health clinics. This section focusses on the use of photographs as well as images such as diagrams or illustrations. Other parts of the guide focus on colour, shape and aesthetic designs and making appropriate content and copywriting decisions. Click to return to the main guide
Images and Photographs for Natural Health Clinics
Mostly, Natural Health Clinics will wish to convey a warm and inviting impression with their website. They will also be looking to emphasise a professional and grounded appeal in tune with their clinic's set up. Depending on what therapies are offered by the clinic, some will wish to convey a more therapeutic image, using photographs of clean and professional looking treatment rooms, while others will opt for images of positive people, or calming natural subjects.
Sourcing Images for a Natural Health Clinic Website
You can take them yourself, but these days online image libraries are a fantastic resource of high quality, low cost and immense choice. In fact there are so many images online, that it is useful to experiment with keywords to find just what you are looking for.
The obvious starting point for an image for a natural health clinic website is to input the type of therapy that is offered into the search bar, e.g. psychotherapy or reflexology. However depending on how the photographer has tagged their image, it may not find everything that you may be looking for. Try searching for talking or massage perhaps. The other approach you can take is to type in mood keywords such as relaxing, as the emotional content of the website is all important. Once you have found an image that is close to what you are looking for, there may also be an option to 'see more like this', which will show you similar images that might just hit the mark.
A short list of words you might try for a natural health clinic may include: complementary, treatment, natural, health, massage, healing, calm, nutrition, balance, well-being, relaxing, mind and therapy.
We often use Shutterstock for images for natural health clinic websites, as we find they have a good range of high quality photographs.
Example Images for Natural Health Clinics
Finally, we have included below a number of typical images we might use with a natural health clinic website. These images are not intended for you to copy and reuse, in fact there are likely to be copyright problems with you doing that. However we have included commentary on how we feel these images suit a natural health clinic website, so that you can take inspiration from them and find your own individual images.
Calm & Uplifting
This image provides a feel for the positive and calm outlook upon the clients of a natural health clinic. With a use of gentle tones and sense of calm from within the image and posture of the subject, it can be used to illustrate the sense of well-being that the practitioners work aims to achieve.
There are many images such as these within the online image libraries, which may be used to illustrate some of the treatments provided in different natural health clinics by displaying a simple and natural subject. It is important to select an image that will work well in the overall colour scheme and style, so that the overall look of the website comes together.
Space To Talk
Images such as these, of chairs facing, are used often within some natural health clinic websites that provide counselling or other talking therapies. Including an image of a clients actual practice room can help visitors to see the environment in which treatment will be undertaken, and may help to put them at ease. A client may also wish to complement their website design and other business literature with the colours found within their treatment space to create a theme through the business literature, which may develop their practice branding.
Natural images with matching colours to your website palette will bring a design together well. Lavendar is a good choice, being gentle and associated with wellbeing.
Example Natural Health Clinic Websites
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With the recent launch of Active Images, PHD Interactive have added a great facility to their website editor that we recommend clients make use of. It aids navigation and provides us designers with a great tool to engage visitors and encourage them to take a look at what's on offer... ideally resulting in an enquiry, subscription or some form of action. The website editor includes some free 'call to action' graphics (such as the one opposite) and we're also enjoying making custom graphics for our clients. Get in touch if you'd like us to make something for you.
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