Life Coaching Website Design - Photographs and Images
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This is the Griffen Mill Design Guide to designing websites for life coaches. This section focusses on the use of photographs as well as images such as diagrams or illustrations. Other parts of the guide focus on colour, shape and aesthetic designs and making appropriate content and copywriting decisions. Click to return to the main guide
Images and Photographs for Life Coaches
In most cases, a life coach will wish to convey a professional and inviting impression with their website. They will also be looking to emphasise a safe and trustworthy environment and give a reassurance that they can bring the client a sense of well being and a direction forward in their lives. Depending on the client, some life coaches will wish to convey a more therapeutic image, using photographs of clean and professional looking treatment rooms with comfy chairs and a positive environment for where their work takes place. Others will take a softer, more uplifting approach, using images of natural landscapes and vistas or of people with positive gestures that will help to create a calm, relaxed and yet motivated impression to their visitors.
Sourcing Images for a Life Coaching Website
You can take them yourself, but these days online image libraries are a fantastic resource of high quality, low cost and immense choice. In fact there are so many images online, that it is useful to experiment with keywords to find just what you are looking for.
The obvious starting point for an image for a life coaching website is to search for life coaching or counselling. However depending on how the photographer has tagged their image, it won't find everything that you may be looking for. Try searching for dialogue or talking perhaps. The other approach you can take is to type in mood keywords such as relax, as the emotional content of the website is all important.
A short list of words you might try for a life coach may include: support, treatment, dialogue, motivation, speaking, health, group, healing, positive, calm, conversation, balance, well-being, psychologist, advice and listening.
We often use Shutterstock for images for life coaching websites, as we find they have a good range of high quality photographs.
Example Images for Life Coaching
Finally, we have included below a number of typical images we might use with a life coaching website. These images are not intended for you to copy and reuse, in fact there are likely to be copyright problems with you doing that. However we have included commentary on how we feel these images suit a life coaching website, so that you can take inspiration from them and find your own individual images.
Images such as this are used regularly within Life Coaching websites. The natural colours within the image should complement those used within the different elements of the website design, whilst also giving the impression to their clients of an encouraging and supportive atmosphere.
Arms Reaching Out
This image provides a feel for the human side of a life coach's work. With a use of gentle tones and sense of energy from within the image and posture of the subject, it can be used to illustrate the sense of well-being that the practitioners work aims to achieve.
A Helping Hand
This simple image can be a very effective illustration to show the support and guidance that a life coach can offer to a client. The gentle sky brings in a soft tones that should match with the colour scheme of the design.
Footprints in the Sand
This image displays a mixed set of emotions that may appeal to clients visiting a Life Coaching website. The soft sand against the more turbulent sea depicts a journey that may connect to a Life Coach's work.
Example Life Coaching Websites
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With the recent launch of Active Images, PHD Interactive have added a great facility to their website editor that we recommend clients make use of. It aids navigation and provides us designers with a great tool to engage visitors and encourage them to take a look at what's on offer... ideally resulting in an enquiry, subscription or some form of action. The website editor includes some free 'call to action' graphics (such as the one opposite) and we're also enjoying making custom graphics for our clients. Get in touch if you'd like us to make something for you.
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