Hypnotherapy Website Design - Photographs and Images
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This is the Griffen Mill Design Guide to designing websites for hypnotherapists. This section focusses on the use of photographs as well as images such as diagrams or illustrations. Other parts of the guide focus on colour, shape and aesthetic designs and making appropriate content and copywriting decisions. Click to return to the main guide
Images and Photographs for Hypnotherapists
In most cases, a hypnotherapist will wish to convey a warm and inviting impression with their website. They will also be looking to emphasise a human touch and give a reassurance that they can bring the client a sense of well being. Depending on the client, some hypnotherapists will wish to convey a more therapeutic image, using photographs of calm, clean and professional looking treatment rooms, while others will take a more spiritual and softer approach by using images of nature or abstract subjects. Including an image of the practitioner themselves is always recommended for a hypnotherapist to include within their website design. We find this provides visitors to the site with a further introduction to the practitioner, which can help to make enquiries for hypnotherapy treatments.
Sourcing Images for a Hypnotherapy Website
You can take them yourself, but these days online image libraries are a fantastic resource of high quality, low cost and immense choice. In fact there are so many images online, that it is useful to experiment with keywords to find just what you are looking for.
The obvious starting point for an image for a hypnotherapy website is to input hypnotherapy or hypnotherapist. However depending on how the photographer has tagged their image, it may not find everything that you may be looking for. Try searching for resting or treatment perhaps. The other approach you can take is to type in mood keywords such as relaxing, as the emotional content of the website is all important. Once you have found an image that is close to what you are looking for, there may also be an option to 'see more like this', which will show you similar images that might just hit the mark.
A short list of words you might try for a hypnotherapist may include: complementary, calming, treatment, health, healing, calm, holistic, balance, well-being, relaxing, mind and therapy.
We often use Shutterstock for images for hypnotherapy websites, as we find they have a good range of high quality photographs.
Example Images for Hypnotherapy
Finally, we have included below a number of typical images we might use with a hypnotherapy website. These images are not intended for you to copy and reuse, in fact there are likely to be copyright problems with you doing that. However we have included commentary on how we feel these images suit a hypnotherapy website, so that you can take inspiration from them and find your own individual images.
A Helping Hand
This simple image can be a very effective illustration to show the support and guidance that a hypnotherapist can offer to a client. The gentle sky brings in a soft tones that should match with the colour scheme of the design.
Space and Freedom
This image provides a feel for the human side of a hypnotherapists work. With a use of gentle tones and sense of energy from within the image and posture of the subject, it can be used to illustrate the sense of well-being that the practitioners work aims to achieve.
Not all images used within hypnotherapy websites include people. In fact many hypnotherapists wish to avoid these types of images, so as not to convey the wrong emotion or feeling toward a client. A more abstract image such as this, of a door opening into a blue sky, provides a positive message, in tune with a feeling of hope and wellbeing.
Example Hypnotherapy Websites
Renaissance Health, a hypnotherapy clinic based in Chelmsford, have opted for a bespoke design based around striking landscape images at the top of each page. The customisation subtly uses colours which complement the business logo (which depicts a pheonix in gradiated shades ranging from blue to dark purple to lilac) and incorporates these into the background, navigation and sidebar colour schema. Purples and blues are ideal for an hypnotherapy website as blue is calming, whilst purple creates an uplifting sense of well-being and positivity. The use of a phoenix in the branding also reinforces the positive message, as the pheonix is associated with rebirth. Similarly the inclusion of two beautiful sun-rise images also suggests new beginnings and new possibilities. Observations and comments made on July 13, 2017 - the website may have been updated since then. www.renaissancehealth.org
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With the recent launch of Active Images, PHD Interactive have added a great facility to their website editor that we recommend clients make use of. It aids navigation and provides us designers with a great tool to engage visitors and encourage them to take a look at what's on offer... ideally resulting in an enquiry, subscription or some form of action. The website editor includes some free 'call to action' graphics (such as the one opposite) and we're also enjoying making custom graphics for our clients. Get in touch if you'd like us to make something for you.
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