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Bespoke Design Case Study for Antique Dealer Client

Rumours Decorative Arts

On April 3, 2013 we completed a bespoke design project for this antique dealer client.

About the Client

John Donovan runs Rumours Decorative Arts, an antiques and collectables dealer based at Town Hall Antiques Centre in Woburn Village. They specialise in Moorcroft Pottery & Lea Stein Jewellery, and are official Moorcroft stockists.

Summary of Client Requirement

John contacted me interested in a new bespoke design for his website, which would move it on from the standard design provided by WebStall that he had been using up until that point. He wanted to give it a more professional feel, to show his pottery and other products to best effect within a tailor-made context, and to reflect the quality of his business and the pieces he was selling.

Design Considerations

As antiques websites contain a large number of product images a design that was simply arranged, flexible, easy to navigate and edit and that didn’t detract from those product images was the main requirement here. Due to the large number of pages on the site placing a menu down the side of the page that used a capitalised, open and readable typeface was also necessary, to avoid it looking complicated. Following discussion and feedback with John on some initial designs we settled on a simple and expansive look without any restricting borders, with a repeating watermark underneath the main body of the content and a neutral palette coming out of a dark base colour. Along with white text blue was picked as an accent colour, to help make links and headings clear and to help break long pages up into manageable sections.

Client Testimonial

"I am very pleased with my new website design created by James Morrison. The overall appearance is very pleasing to the eye and far more professional. It is still very easy for me to edit my pages. I found James to be a pleasure to deal with and any queries that arose were quickly resolved as he seemed to understand pretty much exactly what I wanted to achieve. I would have no hesitation in recommending James."


Primary areas of focus: Rumours Decorative Arts is based in Woburn Abby, England, and delivers worldwide

Designer: James Morrison of Blue Squash.

Project completed: April 3, 2013
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“I recently upgraded my website with Web Healer. Honestly, I couldn't decide on the best package but figured that I wouldn't lose much if I didn't like it. Cue David. With his input the only difficulty was choosing the right images. I really like my new look website, and don't feel the need to change anything. Thank you David, you offered an excellent level of service and enough information that even a novice (me), could feel involved. I appreciate this as it fits with the way that I work in my practice. I would use your service again, and highly recommend you.” See full case study