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Bespoke Design Case Study for Antique Dealer Client

Rumours Decorative Arts

On March 4, 2013 we completed a bespoke design project for this antique dealer client.

About the Client

John Donovan runs Rumours Decorative Arts, an antiques and collectables dealer based at Town Hall Antiques Centre in Woburn Village. They specialise in Moorcroft Pottery & Lea Stein Jewellery, and are official Moorcroft stockists.

Summary of Client Requirement

John contacted me interested in a new bespoke design for his website, which would move it on from the standard design provided by WebStall that he had been using up until that point. He wanted to give it a more professional feel, to show his pottery and other products to best effect within a tailor-made context, and to reflect the quality of his business and the pieces he was selling.

Design Considerations

As antiques websites contain a large number of product images a design that was simply arranged, flexible, easy to navigate and edit and that didn’t detract from those product images was the main requirement here. Due to the large number of pages on the site placing a menu down the side of the page that used a capitalised, open and readable typeface was also necessary, to avoid it looking complicated. Following discussion and feedback with John on some initial designs we settled on a simple and expansive look without any restricting borders, with a repeating watermark underneath the main body of the content and a neutral palette coming out of a dark base colour. Along with white text blue was picked as an accent colour, to help make links and headings clear and to help break long pages up into manageable sections.

Client Testimonial

"I am very pleased with my new website design created by James Morrison. The overall appearance is very pleasing to the eye and far more professional. It is still very easy for me to edit my pages. I found James to be a pleasure to deal with and any queries that arose were quickly resolved as he seemed to understand pretty much exactly what I wanted to achieve. I would have no hesitation in recommending James."


Primary areas of focus: Rumours Decorative Arts is based in Woburn Abby, England, and delivers worldwide

Designer: James Morrison of Blue Squash.

Project completed: March 4, 2013
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We've been thinking hard over the Summer about how we can help more PHD Interactive clients get access to high quality unique design without incurring the costs that tend to accompany bespoke design. There is our Silver Design service of course which is very popular and costs only 39 but PHD Interactive challenged us to come up with something else - something even better!

And so we have. We are putting finishing touches now to our Silver Gallery service. The Silver Gallery is a collection of pre-made designs, each created by an experienced designer. Clients will be able to preview their PHD Interactive website using any of these designs and choose the one they like best. Each design will be unique so once it has been chosen and paid for, no one else can have it. The cost? All we can say for now is that you will like it.

Recent Client Work

“I felt from his response to my very first email that David understood my vision with regard to the upgrade of my website. He promptly provided comprehensive information on choice of images and the colour theme. My much improved website went live within a few days. David is extremely professional in his approach and I am happy to recommend David’s services without hesitation. I love the new look of my website!” See full case study